The New Electric & Courage My Love with guests.
Where: Palomino Smokehouse and Social Club
109 7 Avenue S.W Calgary
When: Friday April 14th, 2017
Admission: $10.00 Advance Available at
The New Electric
The New Electric, based out of Calgary, Alberta have laid their foundation to become the next big name in Pop / Alt. Since forming in 2014, the band has worked with Kevin ‘Chief' Zaruk and Jeff Ojeda (of Chief Music Management: Florida Georgia Line, Dallas Smith, Head of the Herd) to put together an undeniable fresh new sound. In the Summer of 2014, The New Electric got together with world-renowned producer Brian Howes (Hedley, Simple Plan, Boys Like Girls) to record their debut EP in sunny Los Angeles. Their breakthrough, catchy sound is sonically inspired by: Maroon 5, One Republic and Imagine Dragons.
The New Electric's debut single, Life's What You Make It, caught the attention of Corus Radio's "Next Big Thing" and Bell Media's "Future Star" features for the month of October, 2015. This helped propel the song on Canadian Hot AC, Top 40, and Main AC radio, garnering impressive Chart positions: #17 on Hot AC, #26 on CHR (Top 40), and #21 on Main AC. To follow their success at radio, The New Electric debuted their new music video on Much Music (M3 & Much Loud). Their follow up single, Inside Out, was released as a Valentine's Day gift to their fans, on February 14th, and is now being serviced to Canadian pop radio.
Their melodically infused hooks are bound to grab your attention and inspire a new direction in the digital age of music. If you don't already, follow The New Electric on their exciting new ventures in 2016!
Courage My Love
These Warped Tour warriors have advanced their sound from feverish guitar-bass-drum pugilism to something more complex, dynamic and striking for their debut InVogue/Warner Music Canada album, Synesthesia. Fans will notice within the very first few bars of "Stereo," Courage My Love's incredibly contagious first single, a sumptuous synth hook indicating that twin sisters Mercedes (singer, guitarist) and Phoenix (drums, synth, programming, vocals) Arn-Horn and bass player Brandon Lockwood are pursuing more sophisticated sonics.
"We didn't want to be stuck underneath a female-fronted rock band ceiling," Mercedes admits. "We wanted to reach beyond that constraint and see where it would take us."
Phoenix, who taught herself synth programming during the Synesthesia sessions, says that the Juno-nominated trio's songwriting attitude has changed considerably since 2015's Becoming (an album compiled of previous EPs.)
"We lost the ego of wanting to show off," she explains, hearkening back to the days when Courage My Love was first discovered following a 2010 Battle of the Bands in Stratford, Ontario.
"Now, when we write, it's more about the song and what it needs. We try to make songs instead of flashy parts."
Co-produced by David Bendeth (Paramore, Of Mice and Men, Papa Roach) at New Jersey's House Of Loud and Chris Perry, who also co-manages the band with fellow songwriter and producer Nicole Hughes, - the 11 songs on Synesthesia that were also recorded at Toronto's Noble Street and Pocket Studios don't abandon the six-string frenzy or magnetic charm of the earlier two-million YouTube viewed "Bridges"or "Kerosene," whose video director Emma Higgins was recruited to lens "Stereo."
Bristling guitar riffs and pounding rhythms still form the backbone of such Synesthesia songs as "Tough Love," "Need Someone" and "Walls," but the arrangements are more tenaciously sculptured, with strident melodies and some impressive singing and vocal interplay by Miss Mercedes and Miss Phoenix.
"We wrote songs that I hope will stand the test of time." Mercedes says.
Phoenix says the collaborations with writers like Raine Maida, Ryan Stewart and Morgan Dorr led to a refined Courage My Love songwriting standard.
"Because we didn't focus on the instruments as much as the melodies and lyrics, these songs have something special that we've never had before," she explains.
Bassist Brandon Lockwood puts his stamp on arrangements.
"Cedes and I write the majority of the songs," Phoenix suggests. "But it's really important to have someone else help give it a sound and arrange it. That's where Brandon comes in: when we jam it together, he's really creative with parts."
Defined as a blending of the senses where the stimulation of one sense leads to an automatic, involuntary reaction in another, like hearing in colour, Synesthesia was titled to reflect Courage My Love's newfound stylistic maturity.
The album is ultimately about emotional empowerment.
"We wanted it to be a message where if someone is going through something, where they're doubting themselves or are just in a bad situation, that they hear something in the album that makes them realize that they can make it out the other side," says Phoenix.
"Our goal is to turn something negative into a positive: A lot of people our age and younger listen to Courage My Love, and it's a really tough time in trying to find yourself and figure out who you are. We often look through the eyes of someone else and judge ourselves based on what others think. We wanted to get the message across with this album that you should determine your own self-worth," adds Mercedes.
In the meantime, Synesthesia is Courage My Love's calling card to be taken more seriously.
"I want people to look at us and go, those girls are serious songwriters and musicians," says Phoenix. "We're 22 and finding out who we are as adults and as people. We want to have our own voice." -- Nick Krewen